We launched the new Alzheimer’s Society brand with our campaign ‘The Ultimate Vow’ across TV, Cinema, OOH and social. Shot by James Rouse, voiced by Colin Firth and photography by Mary McCartney.

Read the Metro piece I wrote about my experience of dementia here.

ECD: Ian Heartfield
Artistic Director: Nici Hofer
Creatives: Jules Middleton and Peigh Asante

~Cannes Lion Bronze Winner~